Clever Fit Marsdorf
In 2004 a pilot studio started in Munich. After passing the test phase, Dipl.-Kfm. and Managing Director Alfred Enzensberger 2007 clever fit GmbH as a franchise concept. The word / figurative mark was registered in 2009. The 100th studio opened three years later. Clever fit has been a full member of the German Franchise Association since 2010, where the company received the marketing award for the “Fit would now be clever” campaign in 2014 and was awarded the Franchise System of the Year in 2015. The 300th studio opened in Germany at the end of 2016.
In 2004, the pilot company was founded in Munich, which is the cornerstone of the successful franchise concept. After successfully completing the pilot, Managing Director Dipl.-Kfm. Alfred Enzensberger with franchising and founded cleverfit GmbH in 2007.
The premium fitness discounter, with its headquarters in Landsberg am Lech, is now one of the leading fitness chains in Europe. The group currently operates over 460 studios across Europe. The number of members has grown steadily in recent years, so that the chain can today count around 800,000 members. cleverfit is the largest fitness chain in Germany. At the beginning of 2011, cleverfit opened the first two clubs in the Netherlands.
In the years that followed, cleverfit opened another 35 studios in Austria and 12 studios in Switzerland. In 2020 cleverfit will open the first studio in Luxembourg.
Quality is a top priority for cleverfit. The studios of the brand have had their service quality checked by an independent company since 2010 in order to ensure optimal service quality in the future.
In 2014 cleverfit received the Marketing Award from the German Franchise Association. Numerous other awards from renowned business magazines followed. The provisional highlight is the winning of the DFV award “Franchise System of the Year” by the German Franchise Association in May 2015.